How I knew Amazon Australia wasn’t in Australia (yet)

This evening, Australia’s online shopping enthusiasts were taken on a wild goose chase with the allure that Amazon was finally launching in Australia (previous rumours placed it in Q3 2017).

It started with GIZMODO Australia’s reporting (4:20pm) of the new @amazon_au Twitter account, tweeting at 4:05pm:

The editor didn’t proclaim this was a real account (just reported on the fact that it looked official) and reached out to the local Amazon PR representatives across its other local (and confirmed) business verticals (Video, Kindle, Audible, AWS) to confirm. Unfortunately the PRs didn’t get back to him.

When I first saw this at 10:30pm tonight, I actually thought it was the real deal! But upon investigating, I concluded that it was a fake account for several reasons (but secretly hoped I was wrong).

But first, why the account seemed credible (and fooled a lot of Australian enthusiastic online shoppers):

Read more here

Five ways brands can create content using Snap’s Spectacles 😎

Commissioned by Australian media and marketing website, AdNews, a slightly edited version of my piece can be found on their website here.
 
Before you read this, I’m going to assume you’re already using Snapchat in both personal and professional capacities. Your score is probably in the five digits and you know what kind of Snaps resonate with your followers so they always view your story. 
 
You would also know a bit about Spectacles; you’ve read about the epic journey to acquire a pair that would even rival Frodo’s journey; you’ve probably even watched unboxing videos and read reviews of the sunglasses.
 
It probably goes without saying that Spectacles has achieved the highest level of consumer hype. This has been achieved through a combination of an appealing price tag, hard-to-acquire allure, the popularity of Snapchat, and removing the #glasshole stigma.
 
Snap Inc has shown the world that its 26-year-old founder and CEO fully understands how Millennials think and act. More importantly, the company has demonstrated that its first hardware product is a hit and brings in another revenue stream. This comes at a crucial time as Snap Inc is set to raise as much as $4 billion in its impending IPO later this year. 
 
I’ve been playing with a pair of Spectacles over the last two weeks and it’s been an enlightening experience learning how to create interesting Snaps for my friends and family. Here are five tips that I think will make you better utilise Spectacles:
 
1. Think about what’s in the frame
 
The unique advantage of Spectacles is that it allows the viewer to experience a different point of view. If you’re simply looking around your surroundings then it’s really not that interesting or different than how you would capture normally. Try to also demonstrate that you’re not recording from your smartphone — point at things, look at the ground, show your hands, etc. This additional POV will give some good life to your Snapchat story!
 
If you’re recording someone doing an activity, why not also let them record from their POV? This could be a skater nailing a halfpipe, the bartender making some delicious cocktails, the model that’s getting their makeup touched done before the show, or even a puppy that’s being playful. 
 
 
 

I gave tips on how to make sharable content to Sydney Morning Herald

Sydney PR expert Matthew Wu created a viral media campaign for Samsung Australia last year, which sent a video demonstrating the potential of the Gear VR headset viral within a week.

The video depicted a fly-in-fly-out father witnessing the birth of his son thanks to the use of the world’s first live streaming virtual reality birth using the technology.

It was an internet sensation, with 10,000,000-plus views without any paid support, resulting in the campaign being shortlisted as a finalist in the PR category of Cannes Lion 2015 and a winner in other industry awards.

“Feelings of happiness, surprise, anger or sadness and expressing video messages in a really nice simple way can be explosive on social media. Content that’s educational that can help others are also really shareable,” the account director of PR firm M&C Partners says. 

You can find the full article on Sydney Morning Herald, here.

Tsundoku is the Japanese word for the literary affliction of buying books you don’t read

I read a great piece in Quartz highlighting the affliction caused by the modern-age notion of multimedia binging.

Tsundoku is the Japanese word for the literary affliction of buying books you don’t read

Tsundoku is the stockpiling of books never consumed.

I’m very guilty of this.

I buy books because I truely want to read them. But I never find the time because there’s something easier to read.

Magazines, online articles, Medium posts, tweets — all snackable types of written content. It makes it harder than ever to read a 400 page novel.

However, everyone has time to read if you’re smart:

Read more here

I was on live radio talking about Pokemon Go; here are my thoughts as a first time interviewee

On Sunday morning (12:20am, gasp!), I was asked to talk about Pokemon Go, local and global startups, and how to write Chinese on your smartphone, on Triple R, a Melbourne Independent Radio (102.7FM). 3RRR is Australia’s oldest independent broadcaster and is based in Melbourne. They saw my article about Melbourne’s largest Pokemon Go walk and wanted to chat to me more about the phenomenon itself and what the walk was like.

It was my first live radio gig so it was interesting to see how it worked from the back end. Here are some of my thoughts:

1. The host contacted me on Friday to see if I was available and interested

2. The host SMS’d me a few hours before the segment to check I was ready between 12am and 12:30am

3. They called me about 10 minutes before to make sure my phone and volume levels worked

4. They called me 60 seconds before I was due on to put me on hold

5. When they started introducing me, I was still muted until the intro was over

6. The audio in my ears was crystal clear — as if I was listening to digital radio — so it was just like having a normal conversation

7. There was a constant ‘beep’ sound on my side — to time every 10 seconds perhaps?

Overall, it was a positive experience. You can listen to it on 3RRR’s Radio on Demand here and skip to 20:45 to hear my part. The whole two hour segment was about technology though, so if you like that, listen to the whole thing!