Sydney PR expert Matthew Wu created a viral media campaign for Samsung Australia last year, which sent a video demonstrating the potential of the Gear VR headset viral within a week.
The video depicted a fly-in-fly-out father witnessing the birth of his son thanks to the use of the world’s first live streaming virtual reality birth using the technology.
It was an internet sensation, with 10,000,000-plus views without any paid support, resulting in the campaign being shortlisted as a finalist in the PR category of Cannes Lion 2015 and a winner in other industry awards.
“Feelings of happiness, surprise, anger or sadness and expressing video messages in a really nice simple way can be explosive on social media. Content that’s educational that can help others are also really shareable,” the account director of PR firm M&C Partners says.
You can find the full article on Sydney Morning Herald, here.
I read a great piece in Quartz highlighting the affliction caused by the modern-age notion of multimedia binging.
Tsundoku is the Japanese word for the literary affliction of buying books you don’t read
Tsundoku is the stockpiling of books never consumed.
I’m very guilty of this.
I buy books because I truely want to read them. But I never find the time because there’s something easier to read.
Magazines, online articles, Medium posts, tweets — all snackable types of written content. It makes it harder than ever to read a 400 page novel.
However, everyone has time to read if you’re smart:
On Sunday morning (12:20am, gasp!), I was asked to talk about Pokemon Go, local and global startups, and how to write Chinese on your smartphone, on Triple R, a Melbourne Independent Radio (102.7FM). 3RRR is Australia’s oldest independent broadcaster and is based in Melbourne. They saw my article about Melbourne’s largest Pokemon Go walk and wanted to chat to me more about the phenomenon itself and what the walk was like.
It was my first live radio gig so it was interesting to see how it worked from the back end. Here are some of my thoughts:
1. The host contacted me on Friday to see if I was available and interested
2. The host SMS’d me a few hours before the segment to check I was ready between 12am and 12:30am
3. They called me about 10 minutes before to make sure my phone and volume levels worked
4. They called me 60 seconds before I was due on to put me on hold
5. When they started introducing me, I was still muted until the intro was over
6. The audio in my ears was crystal clear — as if I was listening to digital radio — so it was just like having a normal conversation
7. There was a constant ‘beep’ sound on my side — to time every 10 seconds perhaps?
Overall, it was a positive experience. You can listen to it on 3RRR’s Radio on Demand here and skip to 20:45 to hear my part. The whole two hour segment was about technology though, so if you like that, listen to the whole thing!
This week, Pokemon Go made news all around the world again:
2. The game is raking in$10 million of micro-transactions daily ($160 million in total) and being played on average 26 minutes per day in the States — that’s more on-screen time than Instagram, Snapchat, and Facebook!
3. Pokémon GO in Japan has fallen to second place on the free iOS app chart and is placed third on the grossing chart
4. 28-year-old Nick Johnson from New York, is officially the first person that has caught all 145 Pokemon without any hacks
5. Pokemon Go has today launched in Latin America and South East Asian countries like Singapore
Closer to home, The Weekend Australian wrote a piece in this weekend’s paper about the phenomenon that is Pokemon Go. Walkley-award winning journalist, Caroline Overington penned a piece summarising the past four week’s of action.
She interviewed a family that played together. She also interviewed me. I talked about why the game is so popular right now in addition to why it probably wouldn’t have succeeded five years ago.
You can read the full piece on The Weekend Australian website here; I’ve included the portion I was quoted in below. The piece was also on page 17 in the Inquirer section of the paper!