Five ways brands can create content using Snap’s Spectacles 😎
Commissioned by Australian media and marketing website, AdNews, a slightly edited version of my piece can be found on their website here.
Before you read this, I’m going to assume you’re already using Snapchat in both personal and professional capacities. Your score is probably in the five digits and you know what kind of Snaps resonate with your followers so they always view your story.
You would also know a bit about Spectacles; you’ve read about the epic journey to acquire a pair that would even rival Frodo’s journey; you’ve probably even watched unboxing videos and read reviews of the sunglasses.
It probably goes without saying that Spectacles has achieved the highest level of consumer hype. This has been achieved through a combination of an appealing price tag, hard-to-acquire allure, the popularity of Snapchat, and removing the #glasshole stigma.
Snap Inc has shown the world that its 26-year-old founder and CEO fully understands how Millennials think and act. More importantly, the company has demonstrated that its first hardware product is a hit and brings in another revenue stream. This comes at a crucial time as Snap Inc is set to raise as much as $4 billion in its impending IPO later this year.
I’ve been playing with a pair of Spectacles over the last two weeks and it’s been an enlightening experience learning how to create interesting Snaps for my friends and family. Here are five tips that I think will make you better utilise Spectacles:
1. Think about what’s in the frame
The unique advantage of Spectacles is that it allows the viewer to experience a different point of view. If you’re simply looking around your surroundings then it’s really not that interesting or different than how you would capture normally. Try to also demonstrate that you’re not recording from your smartphone — point at things, look at the ground, show your hands, etc. This additional POV will give some good life to your Snapchat story!
If you’re recording someone doing an activity, why not also let them record from their POV? This could be a skater nailing a halfpipe, the bartender making some delicious cocktails, the model that’s getting their makeup touched done before the show, or even a puppy that’s being playful.