Who gets the most views? Snapchat Stories vs. Facebook’s Messenger Day vs. Instagram Stories vs. WhatsApp Status

If you want to be original, be ready to be copied. ~ Coco Chanel, French fashion designer

 

This piece was inspired by two great articles about this subject: Why I’m leaving Snapchat and so are all your friends by Owen Williams and Why I’m Not Leaving Snapchat, and My Friends Aren’t Either: A Response to Owen Williams’ Article by Dakota Shane

Yes, Facebook blatantly copied Snapchat. You know it. I know it. Snapchat knows it. Heck, even Facebook has admitted it when Instagram first announced its play.

Facebook replicated Snapchat’s entire concept of Stories verbatim – three times. Remember, Facebook owns Instagram and WhatsApp. 

I won’t go into how each version works and the small differences between them. I also won’t bore you with my thinking around why Facebook is doing this. There’s plenty of articles online about these topics. There are much more smarter people than me that can give you their expert opinion.

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I gave tips on how to make sharable content to Sydney Morning Herald

Sydney PR expert Matthew Wu created a viral media campaign for Samsung Australia last year, which sent a video demonstrating the potential of the Gear VR headset viral within a week.

The video depicted a fly-in-fly-out father witnessing the birth of his son thanks to the use of the world’s first live streaming virtual reality birth using the technology.

It was an internet sensation, with 10,000,000-plus views without any paid support, resulting in the campaign being shortlisted as a finalist in the PR category of Cannes Lion 2015 and a winner in other industry awards.

“Feelings of happiness, surprise, anger or sadness and expressing video messages in a really nice simple way can be explosive on social media. Content that’s educational that can help others are also really shareable,” the account director of PR firm M&C Partners says. 

You can find the full article on Sydney Morning Herald, here.

It’s 2015 and you know it’s your birthday when…

You know it’s your birthday in this hyper-connected social media world when you get amassed with notifications from Facebook and Twitter, as well as emails from several forum websites that you haven’t visited for 5+ years (thanks vBulletin!).

That being said, there’s some fancy stuff that I’ve seen this morning to remind you that it’s your birthday (if you’ve forgotten):

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