If you want to be original, be ready to be copied. ~ Coco Chanel, French fashion designer
This piece was inspired by two great articles about this subject: Why I’m leaving Snapchat and so are all your friends by Owen Williams and Why I’m Not Leaving Snapchat, and My Friends Aren’t Either: A Response to Owen Williams’ Article by Dakota Shane
Yes, Facebook blatantly copied Snapchat. You know it. I know it. Snapchat knows it. Heck, even Facebook has admitted it when Instagram first announced its play.
Facebook replicated Snapchat’s entire concept of Stories verbatim – three times. Remember, Facebook owns Instagram and WhatsApp.
I won’t go into how each version works and the small differences between them. I also won’t bore you with my thinking around why Facebook is doing this. There’s plenty of articles online about these topics. There are much more smarter people than me that can give you their expert opinion.