I gave tips on how to make sharable content to Sydney Morning Herald

Sydney PR expert Matthew Wu created a viral media campaign for Samsung Australia last year, which sent a video demonstrating the potential of the Gear VR headset viral within a week.

The video depicted a fly-in-fly-out father witnessing the birth of his son thanks to the use of the world’s first live streaming virtual reality birth using the technology.

It was an internet sensation, with 10,000,000-plus views without any paid support, resulting in the campaign being shortlisted as a finalist in the PR category of Cannes Lion 2015 and a winner in other industry awards.

“Feelings of happiness, surprise, anger or sadness and expressing video messages in a really nice simple way can be explosive on social media. Content that’s educational that can help others are also really shareable,” the account director of PR firm M&C Partners says. 

You can find the full article on Sydney Morning Herald, here.