Will Samsung’s Galaxy S8 finally crack the smartphone-to-desktop convergence idea?

One of the most interesting technology ‘innovations’ that has not yet succeeded (despite several attempts by reputable companies) is the convergence of the smartphone and desktop.

This week, Samsung revealed its latest flagship smartphone threatening to dethrone Apple’s iPhone 7. With fantastic ID, new screen technology and its Bixby AI assistant (the most interesting feature imo), they are in a good position to do this. On paper it looks great but I’m looking forward to seeing the product reviews before making a decision — one big unknown is how its conservative 3000mAh battery will translate to battery life (especially with the power-hungry processor, modem, and screen).

Back to the mobile-desktop convergence … many vendors have tried to do it over the last few years:

  • Motorola ATRIX’s Webtop feature (2011)
  • Ubuntu’s mobile-to-desktop feature (Meizu Pro 5 was the first smartphone to integrate this in 2016)
  • Microsoft’s Continuum feature for Windows Phone 10 (2016)

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Samsung LifeLIVE: 2015 Cannes PR Lions finalist


I was proud to have my Samsung LifeLIVE PR campaign shortlisted as a finalist in the 2015 Cannes PR Lions. The category received 1969 entires, from 70 different countries in 2015 – its most contested ever.


The technology behind the campaign meant that a father was able to watch his son’s birth in the world’s first live streaming virtual reality birth using the Gear VR headset.

Launched in March 2015, it hit the 10 million view count on YouTube within a week. All views were organic with no paid support – generated with the power of a good story and good PR.

The campaign was covered on local Australian media like Channel 7, Channel 9, News Limited, Fairfax Media, and more. It then went viral with articles on Mashable, Forbes, CNN, Daily Mail, FORTUNE, The Washington Post, and more.

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