Samsung LifeLIVE: 2015 Cannes PR Lions finalist

I was proud to have my Samsung LifeLIVE PR campaign shortlisted as a finalist in the 2015 Cannes PR Lions. The category received 1969 entires, from 70 different countries in 2015 – its most contested ever.

The technology behind the campaign meant that a father was able to watch his son’s birth in the world’s first live streaming virtual reality birth using the Gear VR headset.


Launched in March 2015, it hit the 10 million view count on YouTube within a week. All views were organic with no paid support – generated with the power of a good story and good PR.

The campaign was covered on local Australian media like Channel 7, Channel 9, News Limited, Fairfax Media, and more. It then went viral with articles on Mashable, Forbes, CNN, Daily Mail, FORTUNE, The Washington Post, and more.

A great campaign and something that I’m really proud of being a major part of.

You can watch the final video piece below (and here for the Cannes video entry). Let me know your thoughts!