My 2015 AWARD School Portfolio
AWARD School is a special course for people who want to become copywriters/art directors in the advertising industry.
It’s a course about IDEAS. CREATIVE THINKING & the PROCESSES involved in coming up with great ideas & ultimately good ads.
While I have no (current) desire to become a copywriter or art director, I truly believe that the ideation skills I was taught at AWARD School is invaluable in my career as a PR practitioner.
You can read more about my thoughts on a PR person doing AWARD School here. In short, highly recommended.
I was tutored by the talented and patient folks at Wunderman Australia (April-May) and M&C Saatchi Australia (May-June).