I provided a comment to The Weekend Australian about the Pokemon Go phenomenon

This week, Pokemon Go made news all around the world again:

1. Pokémon Go passed 100 million installs last weekend

2. The game is raking in$10 million of micro-transactions daily ($160 million in total) and being played on average 26 minutes per day in the States — that’s more on-screen time than Instagram, Snapchat, and Facebook!

3. Pokémon GO in Japan has fallen to second place on the free iOS app chart and is placed third on the grossing chart

4. 28-year-old Nick Johnson from New York, is officially the first person that has caught all 145 Pokemon without any hacks

5. Pokemon Go has today launched in Latin America and South East Asian countries like Singapore

Closer to home, The Weekend Australian wrote a piece in this weekend’s paper about the phenomenon that is Pokemon Go. Walkley-award winning journalist, Caroline Overington penned a piece summarising the past four week’s of action.

She interviewed a family that played together. She also interviewed me. I talked about why the game is so popular right now in addition to why it probably wouldn’t have succeeded five years ago.

You can read the full piece on The Weekend Australian website here; I’ve included the portion I was quoted in below. The piece was also on page 17 in the Inquirer section of the paper!

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