This is how I got 80,000+ loops on my Vine in six hours

Last night (Sunday, 23 August 2015), I saw Rose from Fairfax Media tweet about a burst water main and realised that the incident was on the corner of where I work.

Knowing that there may be construction to fix the torrential leakage, I got off the Monday morning train one stop later and took the scenic route to investigate. Lo and behold, a big chunk of York Street was closed off to traffic due to construction works.

I took an image of the chaotic scene and a short Vine video to show what it looked like (for the people who couldn’t be there).

I pinged Rose the Vine as I told her that I’d show what it looked like in the morning; Rose then pinged SMH’s Megan Levy (her colleague) who was coincidentally writing the story for Fairfax at the same time and updated her article with my Vine.

I found Megan’s article and my Vine was amongst the story! It seemed like bus and train services were majorly affected with many delays all morning.

via Sydney Morning Herald

via Sydney Morning Herald

This was around 8:30am.

Four hours later, a Vine notification popped up on my smartphone and I was shocked (most of my Vines receive 50 loops or so).Screenshot_NormalAppImage(1)

And of course, by the day’s end, 80,000 loops occurred (note that this does not mean 80,000 views of the video).

What were the key learnings?

  • 1. Knowing that the burst water main would be a topical story for the next day
  • 2. Timeliness and speed of the tweets and Vine video
  • 2a. 7am-8am is when most morning journalists post their important stories for the day as this is when they receive a huge amount of website traffic from commuters on their way to work
  • 3. An understanding of why it was best to use Vine, rather than Instagram, Twitter, Facebook, Periscope or Meerkat to shoot the video
  • 3a. Most websites can now embed tweets natively into articles
  • 3b. Vine videos will loop to create always-changing and dynamic content (I’m not too sure if any other video services do this)
  • 3c. Vine videos will exist forever until the user deletes it (compared to Periscope or Meerkat)
  • 4. ‘Following up’ Rose about the topic since I mentioned the night before that I’d check out what the scene would look like the morning after
  • 4a. Granted, my Vine probably would not have been picked up if I didn’t know Rose, but if I was proactively seeking for it to be included in a news story, tweeting it at a few journalists may have received the same end result
  • 5. Simply being at the right place at the right time is invaluable.


Total loops of the Vine now is at 83,287 and counting…

BONUS: A Ten News Sydney producer/researcher tweeted at me asking if I had any videos of the water leaks. She probably found me by searching for key words of the story, specifically “York Street”.

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